Branding Management Packages
Goal: Create, maintain, and grow a consistent, memorable brand presence across all digital platforms.
1. Brand Audit
Before managing a brand, evaluate what already exists.
Tasks:
Review logo, colors, fonts, and imagery consistency
Assess tone of voice across platforms (website, social media, emails)
Identify visual or messaging gaps
Evaluate audience perception and engagement
Deliverable:
→ Short brand consistency report + recommendations
Ensure every piece of communication reflects the same personality and values.
Elements to manage:
Logo usage and clear space
Primary and secondary colors
Typography hierarchy
Iconography and photo style
Tone of voice and brand language
Deliverable:
→ Short brand consistency report + recommendations
Maintain visual and verbal consistency across digital touchpoints:
Update profile images, bios, and banners
Standardize post layouts and tone
Monitor audience feedback and engagement
Reply to messages and comments in brand tone
Deliverable:
→ Monthly consistency check and updates
2. Brand Identity Alignment
3.Online Presence Management
Align content creation with brand goals and campaigns.
Tasks:
Develop monthly content themes
Create post templates (visual consistency)
Schedule social media content with captions aligned to brand tone
Use brand keywords and storytelling
Deliverable:
→ 1-month content plan or/and
→ 1-5 branded templates
4. Content & Visual Planning
5. Communication Guidelines
Create clarity in how the brand “speaks” — internally and externally.
Includes:
Brand voice (formal, friendly, inspirational, etc.)
Messaging pillars (what the brand stands for)
Examples of do’s and don’ts in tone
Deliverable:
→ Brand messaging sheet
6. Monitoring & Evaluation
Track brand impact and consistency over time.
Tools:
Social media insights
Brand sentiment (comments, mentions)
Engagement growth metrics
Deliverable:
→ Monthly branding report (short summary + insights)
Marketing Management Packages
Goal: Build, manage, and grow your brand presence through consistent marketing activities that connect strategy, design, and performance.
1. Marketing Strategy & Planning
Before execution, we define the roadmap.
Includes:
Discovery session to understand business goals and target audience
Competitor and market review
30-day strategic plan with key marketing priorities
Channel selection (social, email, ads, website, etc.)
Deliverable:
→ 1-page actionable marketing plan
Consistent presence that builds trust and visibility.
Includes:
Management of 2 platforms (Instagram, Facebook, or LinkedIn)
Content calendar and posting schedule
8 custom posts per month (design + caption)
Community engagement (reply to comments and DMs)
Deliverable:
→ Monthly posting + engagement report
Visual and written content aligned with your brand identity.
Includes:
Graphic design for posts and stories
Copywriting (educational, promotional, engaging)
Integration of brand colors, fonts, and tone
Deliverable:
→ Branded post templates and copy bank
2. Social Media Management
3.Content Creation
Drive traffic and leads with budget-conscious campaigns.
Includes:
Setup and management of 1 Facebook/Instagram ad per month
Ad copy, targeting, and visuals
Monitoring and optimization
Monthly performance summary
(Ad spend not included)
4. Advertising Management
5. Analytics & Performance Reporting
Track results and continuously improve strategy.
Includes:
Monthly performance report
Insights on reach, engagement, website clicks, and conversions
Recommendations for next steps
Deliverable:
→ Visual performance dashboard (PDF or Google Sheet)
6. Optional Add-ons
Email marketing campaign
Newsletter design & automation
Extra platform
Add Twitter, TikTok, or Pinterest
Photography session
10 branded product/lifestyle shots