SDU Reports
Damaris brings over 15 years of international expertise in branding, marketing, and business development, including experience with McCann Erickson, one of the world's most respected advertising and marketing communications networks, renowned for its long-standing work with Coca-Cola. Throughout her career, she has contributed within a high-performance environment recognised for delivering strategic brand development and integrated marketing solutions.
Working in this demanding international environment exposed Damaris to the rigorous standards of the American market, where excellence, strategic thinking, creativity, and measurable business outcomes are expected at every level. These principles continue to shape her approach to every client, project, and partnership. Combined with professional exposure across 23 countries, she has developed a strong ability to understand diverse markets, navigate cross-cultural communication, and create brand strategies that resonate with both local and international audiences.
Now based in Maun, Botswana, Damaris is leveraging this global expertise to support businesses serving the safari and hospitality industry. As a Creative Director and Brand Specialist, she helps position local companies to meet the expectations of premium tourism operators by developing compelling brand strategies, clear market positioning, and world-class communications. She leads the complete brand development process from research and strategic planning to creative direction, implementation, and quality control ensuring every deliverable strengthens the client's commercial presence and supports sustainable long-term growth.
For this client, Damaris is strategically positioning the company's pest control, cleaning, hygiene, and facility management services as trusted business solutions for safari lodges, camps, and hospitality operators. Rather than marketing these as routine maintenance services, she is repositioning them as essential contributors to exceptional guest experiences, health and safety compliance, operational excellence, environmental responsibility, and the protection of each property's brand reputation.
Drawing on her international branding expertise and understanding of the expectations of global travellers, Damaris is developing a communication strategy that speaks directly to the premium safari market. As an international professional living in Botswana, she offers a valuable external perspective, enabling her to understand what international guests value most when choosing African safari experiences. This insight allows her to craft messaging that aligns the company's services with the high standards expected by world-class tourism operators, helping the client differentiate itself, build credibility, and create stronger commercial opportunities within Botswana's safari and hospitality industry.
The invoice reflects the strategic planning, creative direction, project management, production oversight, supplier coordination, quality control, and refinements invested throughout the project.
Should you require any additional information regarding the invoice, please do not hesitate to contact me. I sincerely appreciate your trust and support.
Kind regards,
Damaris Gomez
Creative Director | Brand Specialist
SDU Surfing Da Unexpected - Deele Holdings Pty Ltd
JULY
Report
2026
"Protect Wildlife Outside.
Protect Women's Dignity Inside."
Market Opportunity
Strategic Direction
Through Damaris' experience living and working in Maun, the gateway to Botswana's safari industry, SDU has identified a significant opportunity to develop tailored business development and branding solutions specifically for the tourism and hospitality sector.
Unlike many traditional industries, safari operators and tourism-related businesses continuously adapt their services to meet the expectations of an international clientele. This creates demand for strategic partners who understand both local operations and global market standards.
With international branding and business development expertise, Damaris leads SDU in bridging this gap by designing customized solutions that strengthen brand positioning, improve client engagement, and enhance international market readiness.
Rather than offering generic services, SDU develops strategies aligned with the unique needs of safari businesses, creating long-term value and sustainable growth for both clients and the company.
Current business development efforts are focused on targeted digital relationship-building through platforms such as:
LinkedIn, to connect professionally with CEOs, lodge owners, investors, and decision-makers.
Instagram, to build more personal and engaging connections with hospitality leaders while showcasing how The Specialists' services are strengthened through Damaris' creative expertise, SDU's strategic branding capabilities, and valuable industry insights.
Campaign Development:
SHE BIN Initiative
Living in Maun has provided Damaris with valuable firsthand insight into the environmental challenges unique to Botswana's safari ecosystem. One simple observation illustrates the issue clearly: baboons often treat rubbish bins as if they were restaurants in the bush. When sanitary waste is disposed of in general waste bins, wildlife may access these materials, creating unnecessary risks to animal health, environmental contamination, and the preservation of the ecosystem.
To communicate this issue in a memorable and thought-provoking way, Damaris has developed a creative concept for the SHE BIN proposal. The campaign presents the expression of a baboon immediately after discovering a used sanitary pad in a general waste bin, capturing the moment from the animal's perspective and highlighting an avoidable threat created by improper waste disposal.
The visual serves as a powerful reminder that this risk can be significantly reduced through the installation of dedicated SHE BIN sanitary disposal units.
By adopting this simple solution, safari lodges, camps, and hospitality businesses can demonstrate environmental responsibility, protect local wildlife, improve guest facilities, and reinforce their commitment to sustainable tourism.
This concept forms part of the next phase of the SHE BIN awareness campaign, which is currently being developed to educate both businesses and visitors while promoting practical solutions that benefit people, wildlife, and the environment.
The campaign is being developed in strategic phases, allowing for careful research, creative refinement, and thoughtful implementation, with each stage aligned to the project's current investment and designed to build toward a broader long-term campaign.
June Report 2026
1st Part
Quality Control, Brand Alignment & Strategic Review Commentary
Damaris is actively engaged in ongoing quality control through structured review of the team’s outputs, ensuring consistent alignment with established branding standards and broader business objectives. This process reflects meaningful progress within the team, as there is a growing and clearer understanding of the value that brand consistency and quality discipline bring to the company.
In her review capacity, Damaris demonstrates a high level of analytical precision, with the ability to quickly identify design weaknesses as well as opportunities for refinement that may not be immediately visible to others. In the recent assessment of creative work, she noted additional detail-level considerations within the artwork; however, she intentionally selected only the most relevant points for feedback in order to maintain clarity, balance, and strategic focus.
Her contributions are not intended as criticism, but as structured, solution-oriented input aligned with long-term business growth. This reflects her consistent approach to brand development, where design quality, strategic positioning, and operational execution are considered as interconnected elements of business performance.
Branding remains a core pillar of Damaris’s work within business development, and her feedback is consistently guided by a macro-level perspective focused on sustainability, brand integrity, and long-term value creation.
This process has also contributed to ongoing team development, with Damaris gaining deeper insight into Benjamin’s team’s creative methodology, workflow approach, and execution standards, thereby strengthening cross-functional understanding and collaboration
Damaris assisted in refining the creative work by identifying and addressing visual imperfections to strengthen the overall quality and consistency of the brand. Her recommendations focused on achieving a high standard of design through attention to detail while avoiding unnecessary visual noise or elements that could distract from, or conflict with, the established brand identity. To further support Benjamin's team, Damaris developed and presented two design proposals that demonstrated practical solutions aligned with the company's branding standards and strategic direction.
"Demonstrating that strategic simplicity is fundamental to strong brand communication, ensuring clarity, eliminating visual noise, and enhancing the effectiveness of the brand identity."
Before
After
Damaris's Strategic Business & Brand Development Support
2nd Part
Damaris developed the concept around a powerful insight: wildlife can suffer from human waste when traditional sanitary bins are used.
This idea became the foundation of the campaign, highlighting the importance of responsible waste disposal that protects both the environment and the safari experience.
She-Bin
We are combining digital marketing, safari, and a sanitary pad disposal bin into one campaign, we can create a message that is both memorable and socially impactful.
Following an extensive brainstorming and creative evaluation process, Damaris selected the campaign concept with the greatest potential to create a memorable, impactful, and strategically effective message for this project.
Campaign Concept: Respect Nature. Respect Women.
Headline:
"Protect Wildlife Outside. Protect Women's Dignity Inside."
Message:
A safari is about respecting nature. Your washrooms should reflect the same respect for your guests. Our sanitary disposal bins offer a safe, discreet, and professional solution for feminine hygiene products while helping maintain clean facilities.
"Protect Wildlife Outside.
Protect Women's Dignity Inside."
These examples are drawn from an extensive visual research process in which Damaris reviewed thousands of images, applying her world-class brand expertise and meticulous attention to quality, design, and presentation.
Capture the emotional moment of a curious wild animal looking into a bin and finding a discarded sanitary pad. The animal's expression should convey concern and confusion, reinforcing the message that human waste does not belong in nature.
In African safari lodges and camps, several wild animals are well known for investigating or raiding human waste bins, especially if they contain food scraps or scented items. For the campaign, the spotted baboon is the strongest choice in Maun. It is widely recognized as a scavenger, fits naturally within the safari environment, and powerfully reinforces the message that improperly disposed sanitary waste can attract wildlife and negatively affect animal health and natural behavior. This makes it both memorable and credible for safari lodge audiences.
Who thinks our rubbish bin is the hottest restaurant in the bush?
YOU GOT IT
RIGHT !!!
Damaris is already turning this concept into a memorable campaign.
Traditional Bins + Wildlife = Disease and Death.
She-Bin + Wildlife = Protect Wildlife Outside. Protect Women's Dignity Inside.
Keep watching this space!
July Report downloading... ⏳
The winning campaign visual has been selected, and the advertising layout is now in development. The project is progressing one strategic step at a time, with each stage receiving the attention it deserves to ensure a high-quality outcome.
The next report will unveil the next phase of the campaign.
Stay tuned! more to come.
May Report 2026
Creative Concept
The pest control service operates in or around safari lodges, camps, game reserves, farms, or tourism facilities, the key is to position the service as protecting both people and wildlife, not simply killing pests.
Creative Direction
Theme: "Keeping Nature Wild, Not Problematic."
The story should show that while wildlife belongs in the safari, pests do not belong in guest areas, kitchens, accommodation, or operational facilities.
Brainstorm Strategy Session
1. Define the Core Message
Ask:
What pests does the client deal with most?
Termites? Snakes? Rodents? Mosquitoes? Ticks? Bees?
Are they eco-friendly?
Do they specialize in lodges and safari camps?
What makes them different?
"Protecting guests, staff, and property while respecting wildlife."
"In Africa's wild places, every creature has its place. Let us make sure the pests stay out of yours."
Visual Style
Cinematic Safari
Golden-hour lighting
Drone shots
Wildlife beauty
Lodge luxury
Natural sounds
Contrast
Beautiful wildlife <> unwanted pests
This creates a strong visual distinction between:
Wildlife conservation
Pest management
Emotional Journey
Wonder
Humor
Recognition of the problem
Confidence in the solution
Trust in the brand
Strong Closing Line